BBA Hon. Marketing Management

About the Program

Duration

4 Years

Annual Intake

60 Seats

 

Key Features of PLM

Skill-Based Examination

Stress-Free Teaching & Learning

Industry-Based Curriculum

Two-Hour Sessions

AI-Enabled Infrastructure

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Curriculum & Syllabus

Sem 1Sem 2Sem 3Sem 4Sem 5Sem 6

Code	Subject Name
BBAXX10203	Indian Health Wellness
BBAFM11301	Marketing Management
BBAXX11201	Communication Skills -1
BBAXX11303	Principles of Management
BBAXX11202	Leadership & Team Management
BBAFM11302	Human Resource Management
BBAXX11304	Managerial Economics

Code	Subject Name
BBAXX12307	Accounting for Managers
BBAXX10205	Office Essentials
BBAXX12308	Quantative Techniques
BBAXX12204	Communication Skills - 2
BBAXX10206	Ethics and Professional Conduct
BBAXX12306	Consumer Behavior
BBAFM12305	Financial Management

Code	Subject Name
BBAMM13310	ADVERTISING AND SALES MANAGEMENT
BBAXX13311	STRATEGIC BUSINESS ANALYSIS
BBAXX13312	CONFLICT RESOLUTION AND NEGOTIATION
BBAXX13313	FOREIGN TRADE POLICY
BBAXX13207	BUSINESS COMMUNICATION
BBAXX13208	ADVANCED COMPUTING TOOL
BBAXX13350	BUSINESS LEGENDS
BBAXX13209	LIBERAL ARTS

Code	Subject Name
BBAMM14314	International Marketing
BBAXX14316	Operations Management
BBAXX14317	Organizational Behavior
BBAXX14211	Negotiation and Persuading Skills
BBAXX14212	Logical Reasoning
BBAXX14315	Business Ethics and Corporate Governance
BBAXX14210	Etiquette and Mannerism

Code	Subject Name
BBAXX15321	Business Regulatory Framework
BBAXX15319	Indian Taxation System
BBAXX15320	Management Information System
BBAXX15213	Office Management
BBAXX15322	Research Methodology
BBAMM15318	Retail Management
BBAXX15351	Summer Internship

Code	Subject Name
BBAXX16328	International Business
BBAXX16325	Logistics and Supply Chain Management
BBAMM16324	AI in Marketing
BBAMM16323	Digital Marketing
BBAXX16327	English for International Mobility
BBAXX16326	Project management

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