M.Com Marketing Management (POST GRADUATION)

Home INSTITUTE OF COMMERCE M.Com Marketing Management (POST GRADUATION)

SYLLABUS & TEACHING SCHEME

Semester 1

Subject Code	Subject Name	Short Name	L	T	P	Credit
MCOXX11501	Financial Accounting and Analysis	FAA	4	0	0	4
MCOXX11502	Quantitative Methods for Business Decisions	QMBD	4	0	0	4
MCOXX11503	Marketing Management	MMCLR	4	0	0	4
MCOXX11504	Business Environent	BE	4	0	0	4
MCOXX11505	Strategic Management	SE	4	0	0	4

Semester 2

Subject Code	Subject Name	Short Name	L	T	P	Credit
MCOXX12506	Accounting for Managers	AFM	4	0	0	4
MCOXX12507	Business Ethics & Corporate Social Responsibility	BECSR	4	0	0	4
MCOXX12508	Project Management	PM	4	0	0	4
MCOXX12509	International Business	IB	4	0	0	4
MCOXX12510	Research Methodology	RM	4	0	0	4

Semester 3

Subject Code	Subject Name	Short Name	L	T	P	Credit
MCOMM13512	Advertising and sales Promotion	ASP	4	0	0	4
MCOMM13514	product and pricing Strategies	PPS	4	0	0	4
MCOXX!#%!#	WEB MARKETING	WM	4	0	0	4

Semester 4

Subject Code	Subject Name	Short Name	L	T	P	Credit
MCOMM14516	Sales &Distribution Management	SDM	4	4	0	4
MCOMM14518	Customer Relationship Management	CRM	4	4	0	4
MCOXX14519	Legal Aspects of Business	LAB	4	4	0	4
MCOXX14520	Management Information System	MIS	4	4	0	4