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B.Com Hon. in Marketing Management (UNDER GRADUATION)

Home INSTITUTE OF COMMERCE B.Com Hon. in Marketing Management (UNDER GRADUATION)

B.Com Hon. in Marketing Management
(UNDER GRADUATION)

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SYLLABUS & TEACHING SCHEME

Semester 1

Subject Code	Subject Name	Short Name	L	T	P	Credit
BCOMM11301	Product and Brand Management	PBM	4	0	0	4
BCOMM11302	Marketing Management	MM	4	0	0	4
BCOXX11303	Business Management & Startups	BMS	4	0	0	4
BCOXX11304	Managerial Economics	ME	4	0	0	4
BBAXX11202	Leadership & Team Management (Life Skills)	LTM	2	0	0	2
BCOXX11201	ENGLISH	ENG	2	0	0	2

TIME TABLE

Semester 2

Subject Code	Subject Name	Short Name	L	T	P	Credit
BCOFA12307	Fundamentals of Accounting	FOA	4	0	0	4
BCOMM12305	Retail Marketing Management	RMM	4	0	0	4
BCOMM12306	Agriculture and Rural Marketing	ARM	4	0	0	4
BCOXX12308	Political Science	PS	4	0	0	4
BCOXX10205	Office Essentials	OE	0	0	4	2
BCOXX10206	Ethics and Professional Conducts	EPC	2	0	0	2
BCOXX12204	Communication Skills	CS	2	0	0	2

TIME TABLE

Semester 3

Subject Code	Subject Name	Short Name	L	T	P	Credit
BCOMM13309	Marketing Of Service	MOS	4	0	0	4
BCOMM13310	SOCIAL MEDIA AND DISITAL MARKETING	SMDM	4	0	0	4
BCOXX13311	Production and Operation management	POM	4	0	0	4
BCOXX13312	Human Resource Management	HRM	4	0	0	4
BCOXX13207	Business Communication	BC	2	0	0	2
BCOXX13208	Advance computing tools	ACT	0	0	4	2

TIME TABLE

Semester 4

Subject Code	Subject Name	Short Name	L	T	P	Credit
BCOMM14313	Global Marketing	GM	4	0	0	4
BCOMM14314	Integrated Marketing Communication	IMC	4	0	0	4
BCOXX14315	Enterpreneurship Devlopment	ED	4	0	0	4
BCOXX14316	Business Ethics & corporate governance	BE&CG	4	0	0	4
BCOXX14210	Etiquette and Mannerism	EM	2	0	0	2
BCOXX14211	Negotiation &persuading skills	NPS	2	0	0	2
BCOXX14212	Environmental Studies	ES	2	0	2	2

TIME TABLE

Semester 5

Subject Code	Subject Name	Short Name	L	T	P	Credit
BCOMM15318	Green Marketing	GM	4	0	0	4
BCOMM13310	Business Regulatory Framework/ Mooc Course	BRF	4	0	0	4
BCOMM15317	Advertising and Sales Promotion	ASP	4	0	0	4
BCOMM15319	Logistics &Supply Chain Management	LCM	4	0	0	4
BCOXX15321	Indian Economy	IE	4	0	0	4
BCOXX15321	Indian Economy	IE	0	0	0	4
BCOXX15213	Excel-Based Financial Accounting	EFA	0	0	4	0

TIME TABLE

Semester 6

Subject Code	Subject Name	Short Name	L	T	P	Credit
BCOMM16322	Affiliate Marketing	AFM	4	0	0	4
BCOMM16323	AI in Marketing	AM	3	0	2	4
BCOMM16324	Consumer Behaviour	CB	4	0	0	4
BCOXX16325	Research Methodology	RM	4	0	0	4
BCOXX16326	Business Policy and Strategic Management	BPSM	4	0	0	4
BCOXX16214	Managerial Communication	MC	2	0	0	2

TIME TABLE

Semester 7

Subject Code	Subject Name	Short Name	L	T	P	Credit
BCOXX17403	Business Statistics	BS	4	0	0	4
BCOXX17404	Organizational Behaviour	OB	4	0	0	4

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