MBA In Marketing Management (POST GRADUATION)

Home INSTITUTE OF MANAGEMENT MBA In Marketing Management (POST GRADUATION)

SYLLABUS & TEACHING SCHEME

Semester 1

Subject Code	Subject Name	Short Name	L	T	P	Credit
MBAXX11501	Accounting for Managers	AFM	4	0	0	4
MBAXX11503	Organizational Behavior	OB	4	0	0	4
MBAXX11502	Principles of Management	POM	4	0	0	4
MBAXX11302	Statistics for Managers	SFM	3	0	0	3
MBAXX11301	Managerial Communication	MC	4	0	0	4
MBAXX11303	Soft Skills for Managers	SSM	2	0	0	2
MBAXX11504	Managerial Economics	ME	4	0	0	4

Semester 2

Subject Code	Subject Name	Short Name	L	T	P	Credit
MBAXX12506	Marketing Management	MM	4	0	0	4
MBAXX12507	Human Resource Management	HRM	4	0	0	4
MBAXX12305	Venture Capital Management	VCM	3	0	0	3
MBAXX12306	Advance Excel	AE	0	0	4	2
MBAXX12508	Research Methods for Managers	RMM	4	0	0	4
MBAXX12505	Financial Management	FM	4	0	0	4
MBAXX12304	Intellectual Property Rights	IPR	4	0	0	4

Semester 3

Subject Code	Subject Name	Short Name	L	T	P	Credit
MBAMM13509	INTEGRATED MARKETING COMMUNICATION	IMC	4	0	0	4
MBAMM13510	SALES AND DISTRIBUTION MANAGEMENT	SDM	4	0	0	4
MBAXX13511	STRATEGIC MANAGEMENT	SM	4	0	0	4
MBAXX13512	CORPORATE GOVERNANCE	CG	4	0	0	4
MBAXX13550	SUMMER INTERNSHIP PROJECT(PRACTICAL)	SIP	4	0	0	4
MBAXX13513	COMPREHENSIVE PROJECT -1	CP-1	0	0	4	4

Semester 4

Subject Code	Subject Name	Short Name	L	T	P	Credit
MBAMM14514	Brand Management	BM	4	0	0	4
MBAMM14515	International Marketing	IM	4	0	0	4
MBAXX14518	Career Management	CM	4	0	0	4
MBAMM14516	Service Management	SM	4	0	0	4
MBAXX14517	Comprehensive Project - 2	CP-2	0	0	12	6

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