BBA Hon. in Digital Marketing

About the Program

Duration

4 Years

Annual Intake

60 Seats

 

Key Features of PLM

Skill-Based Examination

Stress-Free Teaching & Learning

Industry-Based Curriculum

Two-Hour Sessions

AI-Enabled Infrastructure

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Curriculum & Syllabus

Sem 1Sem 2Sem 3Sem 4Sem 6

Code	Subject Name
BBADM11301	INTRODUCTION TO DIGITAL MARKETING
BBAFM11302	Human Resource Management
BBAXX11303	Principles of Management
BBAXX11304	Managerial Economics
BBAXX11201	Communication Skills -1
BBAXX11202	Leadership & Team Management (Life Skills)
BBAXX10203	Indian Health Wellness

Code	Subject Name
BBADM12305	Social Media Marketing
BBAXX12307	Accounting for Managers
BBAXX12204	Communication Skills - 2
BBAXX10206	Ethics and Professional Conduct
BBAXX10205	Office Essentials
BBAXX12308	Quantative Techniques
BBAFM12306	Consumer Behavior

Code	Subject Name
BBADM13310	Content Marketing
BBAXX13312	Conflict Resolution and Negotiation
BBAXX13313	Foreign Trade Policy
BBAXX13207	BUSINESS COMMUNICATION
BBAXX13208	Advanced Computing Tools
BBAXX13311	STRATEGIC BUSINESS ANALYSIS
BBAXX13350	BUSINESS LEGENDS
BBAXX13209	LIBERAL ARTS

Code	Subject Name
BBADM14314	SEO-Search Engine Optimization

Code	Subject Name
BBAXX16328	International Business
BBAXX16325	Logistics and Supply Chain Management
BBAXX16327	English for International Mobility
BBAXX16326	Project management

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