SYLLABUS & TEACHING SCHEME
Semester 1
| Subject Code |
Subject Name |
Short Name |
L |
T |
P |
Credit |
| BBADM11301 |
INTRODUCTION TO DIGITAL MARKETING |
IDM |
4 |
0 |
0 |
4 |
| BBAFM11302 |
Human Resource Management |
HRM |
4 |
0 |
0 |
4 |
| BBAXX11201 |
Communication Skills -1 |
CS-1 |
4 |
0 |
0 |
4 |
| BBAXX11202 |
Leadership & Team Management (Life Skills) |
LTM |
4 |
0 |
0 |
4 |
| BBAXX11303 |
Principles of Management |
POM |
4 |
0 |
0 |
4 |
| BBAXX11304 |
Managerial Economics |
ME |
4 |
0 |
0 |
4 |
| BBAXX10203 |
Indian Health Wellness |
IHW |
0 |
0 |
4 |
2 |
Semester 2
| Subject Code |
Subject Name |
Short Name |
L |
T |
P |
Credit |
| BBADM12305 |
Social Media Marketing |
SMM |
3 |
0 |
2 |
4 |
| BBAFM12306 |
Consumer Behavior |
CB |
4 |
0 |
0 |
4 |
| BBAXX12307 |
Accounting for Managers |
AFM |
4 |
0 |
0 |
4 |
| BBAXX12308 |
Quantative Techniques |
QT |
4 |
0 |
0 |
4 |
| BBAXX10205 |
Office Essentials |
OE |
0 |
0 |
4 |
2 |
| BBAXX10206 |
Ethics and Professional Conduct |
E&PC |
2 |
0 |
0 |
2 |
| BBAXX12204 |
Communication Skills - 2 |
CS-2 |
2 |
0 |
0 |
2 |
Semester 3
| Subject Code |
Subject Name |
Short Name |
L |
T |
P |
Credit |
| BBADM13310 |
Content Marketing |
CM |
4 |
0 |
0 |
4 |
| BBAXX13311 |
STRATEGIC BUSINESS ANALYSIS |
SBA |
4 |
0 |
0 |
4 |
| BBAXX13312 |
Conflict Resolution and Negotiation |
CRN |
4 |
0 |
0 |
4 |
| BBAXX13313 |
Foreign Trade Policy |
FTP |
4 |
0 |
0 |
4 |
| BBAXX13207 |
BUSINESS COMMUNICATION |
BC |
2 |
0 |
0 |
2 |
| BBAXX13208 |
Advanced Computing Tools |
ACT |
0 |
0 |
4 |
2 |
| BBAXX13209 |
LIBERAL ARTS |
LA |
0 |
0 |
4 |
2 |
| BBAXX13350 |
BUSINESS LEGENDS |
BL |
0 |
0 |
4 |
2 |
Semester 4
| Subject Code |
Subject Name |
Short Name |
L |
T |
P |
Credit |
| BBADM14314 |
SEO-Search Engine Optimization |
SEO |
3 |
0 |
2 |
4 |
| BBAXX14315 |
Business Ethics and Corporate Governance |
BE&CG |
4 |
0 |
0 |
4 |
| BBAXX14316 |
Operations Management |
OM |
4 |
0 |
0 |
4 |
| BBAXX14317 |
Organizational Behavior |
OB |
4 |
0 |
0 |
4 |
| BBAXX14210 |
Etiquette and Mannerism |
E&M |
2 |
0 |
0 |
2 |
| BBAXX14211 |
Negotiation and Persuading skills |
N&PS |
2 |
0 |
0 |
2 |
| BBAXX14212 |
Logical Reasoning |
LR |
2 |
0 |
0 |
2 |
Semester 5
| Subject Code |
Subject Name |
Short Name |
L |
T |
P |
Credit |
| BBADM15318 |
Digital Marketing and E - Commerce |
DM&EC |
4 |
0 |
0 |
4 |
| BBAXX15319 |
Indian Taxation System |
ITS |
4 |
0 |
0 |
4 |
| BBAXX15320 |
Management Information System |
MIS |
4 |
0 |
0 |
4 |
| BBAXX15321 |
Business Regulatory Framework |
BRF |
4 |
0 |
0 |
4 |
| BBAXX15322 |
Research Methodology |
RM |
4 |
0 |
0 |
4 |
| BBAXX15213 |
Office Management |
OM |
2 |
0 |
0 |
2 |
| BBAXX15351 |
Summer Internship |
SI |
0 |
0 |
0 |
2 |
Semester 6
| Subject Code |
Subject Name |
Short Name |
L |
T |
P |
Credit |
| BBAXX16325 |
Logistics and Supply Chain Management |
LSCM |
4 |
0 |
0 |
4 |
| BBAXX16326 |
Project management |
PM |
4 |
0 |
0 |
4 |
| BBAXX16328 |
International Business |
IB |
4 |
0 |
0 |
4 |
| BBAXX16327 |
English for International Mobility |
EIM |
2 |
0 |
0 |
2 |
