MBA in Digital Marketing (POST GRADUATION)

Home INSTITUTE OF MANAGEMENT MBA in Digital Marketing (POST GRADUATION)

SYLLABUS & TEACHING SCHEME

Semester 1

Subject Code	Subject Name	Short Name	L	T	P	Credit
MBAXX11301	Managerial Communication	MC	4	0	0	4
MBAXX11501	Accounting For Managers	ACC	4	0	0	4
MBAXX11502	Principles of Management	PM	4	0	0	4
MBAXX11503	Organizational Behaviour	OB	4	0	0	4
MBAXX11504	Managerial Economics	ME	4	0	0	4
MBAXX11302	Statistics for Managers	SM	3	0	0	3
MBAXX11303	Soft Skill for Managers	SM	2	0	0	2

Semester 2

Subject Code	Subject Name	Short Name	L	T	P	Credit
MBAXX12304	Intellectual Property Rights	IPR	4	0	0	4
MBAXX12505	Financial Management	FM	4	0	0	4
MBAXX12506	Marketing Management	MM	4	0	0	4
MBAXX12507	Human Resource Management	HRM	4	0	0	4
MBAXX12508	Research Methods for Managers	RMM	4	0	0	4
MBAXX12305	Venture Capital Management	VCM	3	0	0	3
MBAXX12306	Advance Excel	AE	0	0	4	2

Semester 3

Subject Code	Subject Name	Short Name	L	T	P	Credit
MBADM13509	CONTENT MARKETING	CM	4	0	0	4
MBADM13510	SOCIAL MEDIA MARKETING	SMM	3	0	2	4
MBAXX13511	STRATEGIC MANAGEMENT	SM	4	0	0	4
MBAXX13512	CORPORATE GOVERNANCE	CG	4	0	0	4
MBAXX13513	COMPREHENSIVE PROJECT -1	CP-1	0	0	4	4
MBAXX13550	SUMMER INTERNSHIP PROJECT(PRACTICAL)	SIP	0	0	4	4

Semester 4

Subject Code	Subject Name	Short Name	L	T	P	Credit
MBAXX14517	Comprehensive Project - 2	CP-2	0	0	12	6
MBADM14514	Affiliate Marketing and Email Marketing	AM&EM	3	0	2	4
MBADM14515	Search Engine Optimization	SEO	3	0	2	4
MBADM14516	Influencer Marketing	IFM	4	0	0	4
MBAXX14518	Career Management	CM	4	0	0	4