Home INSTITUTE OF MANAGEMENT BBA Hon. Marketing Management (UNDER GRADUATION)
Subject Code | Subject Name | Short Name | L | T | P | Credit |
---|---|---|---|---|---|---|
BBAFM11301 | Marketing Management | MM | 4 | 0 | 0 | 4 |
BBAFM11302 | Human Resource Management | HRM | 4 | 0 | 0 | 4 |
BBAXX11303 | Principles of Management | POM | 4 | 0 | 0 | 4 |
BBAXX11304 | Managerial Economics | ME | 4 | 0 | 0 | 4 |
BBAXX10203 | Indian Health Wellness | IHW | 0 | 0 | 4 | 2 |
BBAXX11201 | Communication Skills -1 | CS-1 | 2 | 0 | 0 | 2 |
BBAXX11202 | Leadership & Team Management | LTM | 2 | 0 | 0 | 2 |
Subject Code | Subject Name | Short Name | L | T | P | Credit |
---|---|---|---|---|---|---|
BBAFM12305 | Financial Management | FM | 4 | 0 | 0 | 4 |
BBAXX12306 | Consumer Behavior | CB | 4 | 0 | 0 | 4 |
BBAXX12307 | Accounting for Managers | AFM | 4 | 0 | 0 | 4 |
BBAXX12308 | Quantative Techniques | QT | 4 | 0 | 0 | 4 |
BBAXX10205 | Office Essentials | OE | 0 | 0 | 4 | 2 |
BBAXX10206 | Ethics and Professional Conduct | E&PC | 2 | 0 | 0 | 2 |
BBAXX12204 | Communication Skills - 2 | CS-2 | 2 | 0 | 0 | 2 |
Subject Code | Subject Name | Short Name | L | T | P | Credit |
---|---|---|---|---|---|---|
BBAMM13310 | ADVERTISING AND SALES MANAGEMENT | ASM | 4 | 0 | 0 | 4 |
BBAXX13311 | STRATEGIC BUSINESS ANALYSIS | SBA | 4 | 0 | 0 | 4 |
BBAXX13312 | CONFLICT RESOLUTION AND NEGOTIATION | CRN | 4 | 0 | 0 | 4 |
BBAXX13313 | FOREIGN TRADE POLICY | FTP | 4 | 0 | 0 | 4 |
BBAXX13207 | BUSINESS COMMUNICATION | BC | 2 | 0 | 0 | 2 |
BBAXX13208 | ADVANCED COMPUTING TOOL | ACT | 0 | 0 | 4 | 2 |
BBAXX13350 | BUSINESS LEGENDS | BL | 0 | 0 | 4 | 2 |
Subject Code | Subject Name | Short Name | L | T | P | Credit |
---|---|---|---|---|---|---|
BBAMM14314 | International Marketing | IM | 4 | 0 | 0 | 4 |
BBAXX14315 | Business Ethics and Corporate Governance | BE&CG | 4 | 0 | 0 | 4 |
BBAXX14316 | Operations Management | OM | 4 | 0 | 0 | 4 |
BBAXX14317 | Organizational Behavior | OB | 4 | 0 | 0 | 4 |
BBAXX14210 | Etiquette and Mannerism | E&M | 2 | 0 | 0 | 2 |
BBAXX14211 | Negotiation and Persuading Skills | N&PS | 2 | 0 | 0 | 2 |
BBAXX14212 | Logical Reasoning | LR | 2 | 0 | 0 | 2 |
Subject Code | Subject Name | Short Name | L | T | P | Credit |
---|---|---|---|---|---|---|
BBAMM15318 | Retail Management | RM | 4 | 0 | 0 | 4 |
BBAXX15213 | Office Management | OM | 4 | 0 | 0 | 4 |
BBAXX15319 | Indian Taxation System | ITS | 4 | 0 | 0 | 4 |
BBAXX15320 | Management Information System | MIS | 4 | 0 | 0 | 4 |
BBAXX15321 | Business Regulatory Framework | BRF | 4 | 0 | 0 | 4 |
BBAXX15322 | Research Methodology | RMD | 4 | 0 | 0 | 4 |
BBAXX15351 | Summer Internship | SIP | 0 | 0 | 0 | 2 |