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BBA Hon. Marketing Management (UNDER GRADUATION)

Home INSTITUTE OF MANAGEMENT BBA Hon. Marketing Management (UNDER GRADUATION)

BBA Hon. Marketing Management
(UNDER GRADUATION)

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SYLLABUS & TEACHING SCHEME

Semester 1

Subject Code	Subject Name	Short Name	L	T	P	Credit
BBAFM11301	Marketing Management	MM	4	0	0	4
BBAFM11302	Human Resource Management	HRM	4	0	0	4
BBAXX11303	Principles of Management	POM	4	0	0	4
BBAXX11304	Managerial Economics	ME	4	0	0	4
BBAXX10203	Indian Health Wellness	IHW	0	0	4	2
BBAXX11201	Communication Skills -1	CS-1	2	0	0	2
BBAXX11202	Leadership & Team Management	LTM	2	0	0	2

Semester 2

Subject Code	Subject Name	Short Name	L	T	P	Credit
BBAFM12305	Financial Management	FM	4	0	0	4
BBAXX12306	Consumer Behavior	CB	4	0	0	4
BBAXX12307	Accounting for Managers	AFM	4	0	0	4
BBAXX12308	Quantative Techniques	QT	4	0	0	4
BBAXX10205	Office Essentials	OE	0	0	4	2
BBAXX10206	Ethics and Professional Conduct	E&PC	2	0	0	2
BBAXX12204	Communication Skills - 2	CS-2	2	0	0	2

TIME TABLE

Semester 3

Subject Code	Subject Name	Short Name	L	T	P	Credit
BBAMM13310	ADVERTISING AND SALES MANAGEMENT	ASM	4	0	0	4
BBAXX13311	STRATEGIC BUSINESS ANALYSIS	SBA	4	0	0	4
BBAXX13312	CONFLICT RESOLUTION AND NEGOTIATION	CRN	4	0	0	4
BBAXX13313	FOREIGN TRADE POLICY	FTP	4	0	0	4
BBAXX13207	BUSINESS COMMUNICATION	BC	2	0	0	2
BBAXX13208	ADVANCED COMPUTING TOOL	ACT	0	0	4	2
BBAXX13209	LIBERAL ARTS	LA	0	0	4	2
BBAXX13350	BUSINESS LEGENDS	BL	0	0	4	2

Semester 4

Subject Code	Subject Name	Short Name	L	T	P	Credit
BBAMM14314	International Marketing	IM	4	0	0	4
BBAXX14315	Business Ethics and Corporate Governance	BE&CG	4	0	0	4
BBAXX14316	Operations Management	OM	4	0	0	4
BBAXX14317	Organizational Behavior	OB	4	0	0	4
BBAXX14210	Etiquette and Mannerism	E&M	2	0	0	2
BBAXX14211	Negotiation and Persuading Skills	N&PS	2	0	0	2
BBAXX14212	Logical Reasoning	LR	2	0	0	2

TIME TABLE

Semester 5

Subject Code	Subject Name	Short Name	L	T	P	Credit
BBAMM15318	Retail Management	RM	4	0	0	4
BBAXX15213	Office Management	OM	4	0	0	4
BBAXX15319	Indian Taxation System	ITS	4	0	0	4
BBAXX15320	Management Information System	MIS	4	0	0	4
BBAXX15321	Business Regulatory Framework	BRF	4	0	0	4
BBAXX15322	Research Methodology	RMD	4	0	0	4
BBAXX15351	Summer Internship	SIP	0	0	0	2

Semester 6

Subject Code	Subject Name	Short Name	L	T	P	Credit
BBAMM16323	Digital Marketing	DM	4	0	0	4
BBAMM16324	AI in Marketing	AIM	4	0	0	4
BBAXX16325	Logistics and Supply Chain Management	LSCM	4	0	0	4
BBAXX16326	Project management	PM	4	0	0	4
BBAXX16328	International Business	IB	4	0	0	4
BBAXX16327	English for International Mobility	EIM	2	0	0	2

TIME TABLE

Semester 7

Subject Code	Subject Name	Short Name	L	T	P	Credit
BBAMM17401	Service Marketing	SM	4	0	0	4
BBAMM17402	Integrated Marketing Communication	IMC	4	0	0	4
BBAXX17403	Banking and Financial Services Management	B&FSM	4	0	0	4
BBAXX17404	Business Analytics for Decision Making	BADM	4	0	0	4

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